Communication – the single most important ability a business has when it comes to their customers. A company that wishes for success has to be able to convey to the consuming public their intentions, from press releases to advertisements to promotions. And of course, if a business cannot receive or does not care about the [...]
Coming in the form of surveys, forms, interviews, or focused group discussions, customer feedback is a very important tool in any business. It determines the total experience of people who got your product or availed your service. It is now easier to get your customers’ feedback because of the Internet. They can comment, send emails [...]
One of the lucrative fields to enter today is the money lending industry. More and more entrepreneurs are getting into this field because of the huge profits. But like in other fields, they can encounter big problems. One of the big challenges they can face lies in collecting the money that people owe them. Some [...]
Here is a fact. Your customers are the lifeblood of your business. Even the most successful salespeople the world has known didn’t get to where they are right now without facing a series of tough challenges. They didn’t make their first million by simply spending their time cold calling. They didn’t turn people into loyal [...]
One of the beauties of an online business is that it is able to reach a wide market – practically everyone who has access to the internet. This attractive side, however, also has its drawback. Since all online businesses enjoy the chance of having everyone as a possible customer, it is therefore more difficult for [...]
In the old days, there were only two ways to reach out to customers. One, you could give them a phone call, which was almost always irritating. And two, you could send them a letter, which added a nice personal touch, but could be annoying once they opened the envelope and found little more than [...]
It has become a traditional thing for customers to think that they are always right. Partly, it must be the fault of the businessmen too. They know that without the customers, all their efforts to establish their enterprise will be futile. After all, the clients are the reasons they are able to push through with [...]
In every customer service interaction, complaints are the most difficult problems that a company encounters. Most companies need to remember that there are ground rules to follow in order to solve these kinds of problems. Here are some of the guidelines on how to handle customer complaints: First, you need to make the complainant feel [...]
Salespeople tend to have a negative view of “gatekeepers,” the people that answer the calls and filter them before letting one through to the decision maker. Most of the time, salesmen will consider them as obstacles to their efforts or, in drastic cases, people to outwit so they can get to the person they actually [...]
If you google “worst customer feedback” today, you won’t get what you’re looking for. What you’ll get instead are articles and blogs about “worst customer service”. This could only mean one thing: customers are louder than the companies they are complaining against. It’s true that most companies are better off taking the high road when [...]